DVDGuy’s Blog @ Digital Digest

Welcome to the October 2011 edition of our regular NPD US video game sales analysis. In this feature, we look at video game sales, both hardware and software, for the month of October 2011 based on data collected by the NPD. As we approach the holiday period, some big name releases are and will be coming out, and a lot will be riding on a successful holiday period, especially due to the otherwise subdued year in sales that 2011 has been. Nintendo will hope for a good holiday period for the Wii, the last major holiday period for the console that traditionally does great during this time. Sony will hope that the PS3 can at least keep up pace with the Xbox 360 following the recent price cut in the US, even as global sales are catching up if not caught up already for the only console on the market with Blu-ray capabilities. For Microsoft, the holiday period is about maintaining and extending their sales lead in 2011. And so, October becomes an important month, made more so by the release of the mega-hit Battlefield 3.

As NPD no longer releases full hardware sales figures, this feature is reliant on the game companies, namely Microsoft, Nintendo and Sony, to release their set of figures and based on “statement math” (that is, arithmetically calculate missing figures based on statements made). For October 2011, these are the statements made by the gaming companies:

• Nintendo reveals the Wii sold nearly 250,000 units, more than 250,000 3DS consoles, and nearly 180,000 DS (via PR email)
• Microsoft revealed 393,000 Xbox 360 hardware units sold, with 44% of the home based console market share (source)
• Sony did not reveal any hardware figures

With only a rough estimate for the Wii numbers, it’s hard to come up with an exact figure for the PS3, but assuming Nintendo’s “nearly 250,000” is much closer than 250,000 than 240,000, then combined with the Microsoft released data (if 393,000 is 44%, then 100% is  893,182, and taking out the Wii and 360 numbers from this), we get roughly 250,000 units for PS3 sales.

And so the figures for US sales in October 2011 are below, ranked in order of number of sales (October 2010 figures also shown, including percentage change):

• Xbox 360: 393,000 (Total: 29.2 million; October 2010: 325,000 – up 21%)
• PS3: 250,000 (Total: 18 million; October 2010: 250,000 – no change)
• Wii: 250,000 (Total: 36.8 million; October 2010: 232,000 – up 8%)

NPD October 2011 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of October 2011)

My prediction from last month was:

I think the hardware situation will remain largely the same. Games wise, Batman: Arkham City and Battlefield 3 go head to head, with Forza 4 on the Xbox 360 possible making the top 10 as well as a platform exclusive.

Fairly close to the reality, I suppose, although the strength in which Battlefield 3 sold probably surprised everyone, despite the hype suggesting it was always going to do well. And the only other “surprise” is the PS3 numbers, and how close it came to actually selling fewer units than the Wii (and it may have done so too, since our “statement maths” above isn’t too accurate based on roundings and precision errors).

Starting with the healthiest number, the Xbox 360 had another amazing month, as not only did it managed to easily beat the other two consoles, it also managed year-on-year growth compared to October 2010 – no mean feat considering we had the “Slim”, price cut and Kinect to give sales a bump, and nothing like that this year. But 21% growth is nothing to be scoffed at, and it’s clear that, at least in the US, the Xbox 360 is the dominant console of this generation, despite Wii still having quite a large lead at the moment (but if you look at the number of active players, the number of hit games, the online multiplayer scene, the multimedia hub features – the Wii is not in the same league as the Xbox 360). Global Xbox 360 sales, while still leading the PS3 probably at this point, may give up its lead sometime soon, but if you have to pick a clear winner for this generation, then based on the growth of the platform and the long term effects on the next generation and beyond, the Xbox 360 is a clear winner.

The PS3 is by no means a loser, and if Sony keep to their word of a 10-year product life for the console (and Microsoft follow Nintendo’s lead and release a new console before then), then the PS3 might still end up being the best selling console of this generation, at least in global sales. But compared to the last generation, in which the PS2 outsold the Xbox by more than a 6-to-1 margin (and outsold Nintendo’s GameCube by even more), then you can’t but feel that while PS3 may eventually “win”, the victory is somewhat hollow when you consider the decline from the totally dominating position the PlayStation platform was in the last gen. Of course, this kind of dominance would never really be long lasting (just ask Sega, or Nintendo before the Wii), but the company’s lack of focus on online gaming, too much focus on Blu-ray and the subsequent delay to the release of the console, the relative developer unfriendly platform (which was always going to be to Microsoft, a software company’s, advantage), the lack of attention to family/social gaming (the Wii sucks, but here’s Move, our version of it), and various setbacks including the recent PSN hack, were all mistakes that could have been prevented or at least mitigated. So coming into the holiday period, with sales flat compared to the same month last year, and battling the Wii to be a distant second place, it’s not where Sony wanted to be (they had hoped most PS2 owners would have upgraded to a PS3 by now, but instead, the Xbox 360 and the Wii stepped in to fill the “hardcore” and “family fun” void).

The Wii, for what it was, and what it has achieved, is also a huge success. Sure, most Wii consoles are now gathering dust somewhere (guilty as charged), but for a slightly enhanced version of the GameCube with a new innovative control system, it has done amazingly well. But much of it has been at the expense of losing all hardcore gamers to the other platforms, a situation Nintendo wants to address with the graphically powerful Wii U (because hardcore gamers keep playing, and keep buying games, not so much casual gamers who get distracted easily as soon as a new tablet or smartphone hits the market). If the Wii was about getting Nintendo back in the game, and a game where they were close to “going the way of Sega” in the last gen (the Xbox sold more units than the GameCube, despite it being a clunky first effort by a company that has never done console gaming, compared to the pro that is Nintendo).

Don’t know why this analysis has turned into a “look back at” type of deal, considering this generation still has a long way to go, but it just felt appropriate for some reason, as this may be the last holiday period where these 3 consoles compete in.

Let’s move on to game sales. Battlefield 3 broke all records (before MW3 will do the same this/next month), which is no surprise. BF3 fever affected me personally as well, having played and be completely pwned in the beta, I was out for more punishment and so bought a copy of the PC version. In fact, I was so caught up in the fever, I actually bought two copies (long story)! With 10 million copies shipped (as in to retailer, with 5 million of these actually “sold”), it’s a success. Batman: Arkham City, in any other month, would have been the clear winner, oh well. Again highlighting the dominance of the Xbox 360 in the US, two platform exclusive titles, the newly released Forza 4 and last month’s Gears of War 3, were in the top 10, a difficult proposition for single platform releases, as they were up against all platforms combined sales figures for the multi-platform games. Also interesting is that Just Dance 3 managed a top 10 entry, despite not being available on the PS3 until December. Ubisoft hasn’t said why the PS3 version is delayed, but I’m sure Microsoft will notch it up as a victory for Kinect over the Move. Here’s the full software sales chart for October (new releases for October 2011 in bold):

1. Battlefield 3 (EA, Xbox 360, PS3, PC)
2. Batman: Arkham City (Warner Bros, Xbox 360, PS3)
3. NBA 2K12 (Take-Two Interactive, Xbox 360, PS3, PS2, PSP, Wii, PC)
4. Rage (Bethesda, Xbox 360, PS3, PC)
5. Just Dance 3 (Ubisoft, Wii, Xbox 360)
6. Dark Souls (Namco, PS3, Xbox 360)
7. Madden NFL 12 (EA, Xbox 360, PS3, Wii, PS2, PSP)
8. Forza Motorsport 4 (Microsoft, Xbox 360)
9. Gears of War 3 (Microsoft, Xbox 360)
10. FIFA 12 (EA, Xbox 360, PS3, Wii, PS2, PSP, 3DS)

Time to make my usual prediction. It’s the holiday period proper, sales will be way up, and Modern Warfare 3 will help in this regard as it breaks all records. The Xbox 360, the preferred platform of MW3 and also with a new Halo game being released, will be the clear winner yet again, but it will be interesting to see if the Wii can have one last good holiday period, and there’s a new Zelda game too, so that always helps. The PS3 does have Uncharted 3 though. If I have to guess, I would say the PS3 will beat the Wii. The top games will be the ones I’ve already mentioned, plus Skyrim.

See you next month.

This entry was posted on Tuesday, November 15th, 2011 at 5:23 pm and is filed under Nintendo Wii, Wii U, Switch, NPD Analysis, PS3, PS4, Xbox 360, Xbox One. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.