Roku has announced plans to expand their branded TV range with 4K resolution TV sets to arrive in the next few months.
Roku first launched branded TVs last year, with 40 models made by OEM partners, mostly Chinese brands, including Haier, Hisense, and TCL. Sharp and LG also sold Roku branded TV sets, although the latter only offered the 55-inch and-65 inch models for a limited time.
These TVs feature Roku's software interface, which is well known for being responsive and easy to use, and access to its extensive library of digital streaming apps.
Roku's latest announcement at the Consumer Electronics Show in Las Vegas shows its ready to jump into the fledgling 4K TV market, with the first sets being made by Chinese electronics giant TCL.
Two lines of Roku 4K TVs, the US5800 and the UP130, will be initially available in sizes ranging from 43-inch to 65-inch. The cheaper US5800 may retail at less than $600, while the more expensive UP130 model will feature an enhanced remote similar to that found on the Roku 4, complete with voice search functionality.
Roku says other manufacturing partners will offer their own Roku branded 4K sets in the future, and that 4K TVs with Dolby Vision and HDR 10 (two competing HDR standards) are also on the cards.
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