HBO's new campaign against Game of Thrones piracy has a new target in sight - porn.
Known for its violence and shocking plot twists, Game of Thrones is also well known for its liberal use of nudity, including full frontal nudity and explicit sex scenes. Some of the actors and actresses partaking in these scenes are also current or former porn actors.
It's these scenes, apparently, that are being widely sought online, especially before a season premier. Porn site Pornhub released data last month showing a surge in search traffic for Game of Thrones related clips on the porn video site just before the season 6 premier.
According to Pornhub, the most searched GoT related term was 'Emilia Clarke', the actress who plays Daenerys Targaryen and has appeared nude sporadically (and in this latest season).
Other popular search terms include Natalie Dormer as Margaery Tyrell and Sibel Kekilli, a former porn actress who played the character Shae.
Unfortunately for Pornhub, their bit of PR to take advantage of the GoT hype has backfired, and HBO are now taking legal action to get these clips removed from Pornhub.
"HBO is aware of the issue and is in the process of getting material taken down from Pornhub," a statement from the company read.
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