DVDGuy’s Blog @ Digital Digest

The May 2009 NPD figures are out for video game hardware and software sales in the US. Following a pretty disastrous April, all hope was on a recovery in May. With the critically acclaimed PS3 exclusive inFAMOUS being launched in the last week of May, it will also be interesting to see if it can help lead the recover, at least on the PS3 front, or was it yet again released too late in the month to make a huge dent (much like Killzone 2)? Read on the find out. The figures are from NPD, a marketing research firm that releases games console sale data every month.

The figures for US sales in May 2009 are below, ranked in order of number of sales (May 2008 figures also shown, including percentage change):

• DS: 633,500 (Total: 31.4 million; May 2008: 452,600 – up 40%)
• Wii: 289,500 (Total: 20.2 million; May 2008: 675,100 – down 57%)
• Xbox 360: 175,000 (Total: 15.2 million; May 2008: 186,600 – down 6%)
• PS3: 131,000 (Total: 7.7 million; May 2008: 208,700 – down 37%)
• PS2: 117,000 (Total: 44.1 million; May 2008: 132,700 – down 12%)
• PSP: 100,400 (Total: 15.2 million; May 2008: 182,300 – down 45%)

NPD May 2009 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of May 2009)

My prediction from last month was:

Can a recovery take place in May? Looking at the Amazon top 10 charts now, it doesn’t look like a great month for games. PS3’s exclusive Infamous might make a dent, but it may come too late in May to make a huge difference to May’s figures. I’m going to predict a slight recovery for the PS3, as PS2 sales will start to drop again following the price cut, and PS3 has nowhere to go but up, especially if Infamous can help to lift sales up. Everything else the same as it was this month, I suppose.

I’m not often right. In fact, it almost never happens. But I think I was pretty spot on with my prediction. The PS3 did lift in sales, whether that’s down to inFAMOUS or not is hard to say but inFAMOUS did make the top 10. The PS2 did drop in sales as the expected boost given by the price drop deteriorated rather quickly. Everything else remains in a similar situation, with the DS down but still top, as the fever over the new DSi fades.

Having a look at the year on year comparison figures above (mostly in red), it was again a “bad” month if you do a straight comparison with the same time last year. But this is extremely misleading because May 2008 was a very good month for video games, despite May being a traditionally poor month for sales – GTA IV was still a hot item back then for one. So forgetting about the year to year figures, May 2009 was still a relatively poor month. DS sales remain strong thanks to the DSi, but having dropped by almost half compared to last month, sales will be back to “normal” in no time. Wii sales have started to behave much more like the other consoles, dropping with them and rising with them – the Wii had up until now performed miracles in sales that seemed to have made it immune to economic pressures and the fact that it’s not a new console anymore. But Nintendo will be happy with the software figures, as you’ll see later on.

Another very ‘meh’ month for Sony. PS3 sales improved, but it was still behind the Xbox 360 despite the PS3 getting the highly rated exclusive inFAMOUS. The software figures for inFAMOUS may have been affected by the limited release time it had in May, but hardware sale increases usually precede a popular title as people anticipate the release, and this could explain partly why the PS3 did increase in sales from the previous month – the only console to do so this month. But the amount of increase was not big enough, neither were the sales numbers for inFAMOUS. The PS2 got a reprieve last month thanks to price drops, but it continues on its road to oblivion this month. Sony should really just give up on this console already. Sony announced a new PSP console at E3, and this will drive up sales when it is released later in the year, but for now, the PSP has nowhere to go really as people wait for the new version (although price drops for the older model may help to spur sales in the coming months).

And finally onto Microsoft, who had a good E3 thanks to Project Natal (and the subsequent press coverage, including the live demo on Late Night with Jimmy Fallon).  But there were no exclusives, or price drops, and so nothing much changed for this month. In fact, sales were exactly the same as last month. But out of all the consoles that experienced year to year drops (that is, all except for the DS, but it doesn’t count because of the DSi), it experienced the least amount of decrease.

Let’s get to software. As mentioned earlier, Nintendo had reason to not be so worried about Wii hardware sales, because Wii software sales are still strong. Half of the top 10 were Wii games, with another DS game thrown in for good measure. And the better news is that two of the top selling Wii games were new to the list, EA Sports Active and Punch Out! – this is one area Nintendo wanted improvement on, as opposed to relying on the trifecta of Wii Play, Mario Kart and Wii Fit all the time. Microsoft should be fairly pleased as well, taking the number one spot for the second time this year, with the multi-platform UFC 2009. Sony would have wanted inFAMOUS to be higher up than 5th and selling only a third of the number one game of the month (which wasn’t even an exclusive). I will again point out that it was released too late in the months to make huge dent (why does Sony always do this?), but most sales happen in the first week and 175,900 is disappointing considering Killzone 2 got almost double this and the fact that it was an exclusive. I find it hard to believe that out of the nearly 8 million PS3 owners in the US, only such a small percentage decided to buy this highly rated and hyped game at release. And it’s not just the price though, because so many more wanted to by UFC 2009 on the PS3. Overall, the Wii had 43.2% of the top 10, the Xbox 360 had 30.8% and the PS3 had 19.6%. Here’s the complete list of the top 10 software sales:

1. UFC 2009 Undisputed (Xbox 360, THQ) – 679,600
2. Wii Fit w/Board (Wii, Nintendo) – 352,800
3. EA Sports Active (Wii, EA) – 345,800
4. UFC 2009 Undisputed (PS3, THQ) – 334,400
5. inFAMOUS (PS3, Sony) – 175,900
6. Pokemon Platinum (DS, Nintendo) – 168,900
7. Mario Kart w/ Wheel (Wii, Nintendo) – 158,300
8. Punch Out! (Wii, Nintendo) – 156,900
9. X-Men Origins: Wolverine Uncaged (Xbox 360, Activision) – 120,700
10. Wii Play w/ Remote (Wii, Nintendo) – 109,800

June is hard to predict. There should be an increase in sales from a seasonal point of view. Plus, there is also the release of Prototyped (think inFAMOUS but multi-platform, and much more exaggerated) and the Ghostbusters video game, and with inFAMOUS continue to be the top PS3 seller, it should all point to a better month. I don’t know if the E3 announcements will have any effect on sales, but most of the announcements aren’t for immediate product releases (apart from Nintendo’s Wii Motion Plus, but the Wii Sports Resort game which takes advantage of it doesn’t come out until July), so I don’t think there will be a huge effect, if any. So the prediction is the same as this month, with the PS3 numbers slightly higher still but maybe not high enough to beat the Xbox 360. I can see Prototype (the Xbox 360 version) being the top seller for the month, and it will be interesting to see how it stacks up against inFAMOUS which has received better review ratings (although the “100” ratings given out by a few places are a bit over the top).

See you next month.