DVDGuy’s Blog @ Digital Digest

Slightly later than usual, due to NPD releasing their figures later, but better late than never. Or is it. With Awful April out of the way, everyone was keen to find out whether the next month be Merry or Miserable May. Once again, NPD is not providing PS2 sales numbers and only the top 5 game sales have sales figures. The figures are from NPD, a marketing research firm that releases games console sale data every month.

The figures for US sales in May 2010 are below, ranked in order of number of sales (May 2009 figures also shown, including percentage change):

• DS: 383,700 (Total: 42.1 million; May 2009: 633,500 – down 39%)
• Wii: 334,800 (Total: 29.2 million; May 2009: 289,500 – up 16%)
• Xbox 360: 194,600 (Total: 20.1 million; May 2009: 175,000 – up 11%)
• PS3: 154,500 (Total: 12.4 million; May 2009: 131,000 – up 18%)
• PSP: 59,400 (Total: 17.3 million; May 2009: 100,400 – down 41%)

NPD May 2010 Game Console US Sales Figures

NPD Game Console Total US Sales Figures (as of May 2010)

My prediction from last month was:

The PS3 shortage continues, and so it will still do poorly in sales I think, and probably outsold by the Xbox 360 with the hardware sales order remaining the same as this month. On the software front, the Xbox 360 version of Red Dead Redemption should be the top seller, with the PS3 version closely behind. Alan Wake, the much hyped Xbox 360 exclusive, should be in the top 10 as well. There might be room for the PS3 exclusive 3D Dot Game Heroes as well. Along with the usual Wii titles, the new Super Mario Galaxy 2 should rank in the top 10 as well. Overall sales should pick up compared to April, but probably still down year on year at least for the hardware figures.

I think most of what I posted came true, which is a rarity indeed. The PS3 stock shortage did hinder sales to the point where even growth compared to the same time last year was muted, although still comfortably up. I don’t know what’s the issue with Sony’s PS3 production, but the problem appears to have been sold for June already. Perhaps they were saving stock for an expected bump in sales in June, due to E3 and the announcement of Move, but who knows. For Sony’s other console (the one that still matters to the NPD), the PSP, sales are not doing too well, once again a 40+% drop in sales against a year before. The PSP really hasn’t decided what it wants to be, unlike the DS which has firmly established itself as the portable console of choice for an ever younger audience (of both genders, importantly). With iPhones, iPads and all sorts of portable devices, the traditional gaming demographic (young males) may be finding a dedicated console a bit of an overkill. Nintendo was wise to market the DS to anyone but the traditional gaming demographic.

The Xbox 360 continues to do well, once again outselling the same month last year, and outselling the PS3, which is all you can ask for really. The E3 surprise announcement of the new “slim” Elite and the subsequent almost immediate release means June was probably a good month for the Xbox 360, the new console having secured top of the sales charts for the last week or so at least on Amazon. The early pre-order numbers for Kinect is promising, certainly gathering a bit more interest on Amazon than the PlayStation Move, but these figures mean nothing right now – only when both add-ons get closer to their release date, will we then be able to see just which will be the most popular, and which will help generate console and software sales.

For Nintendo, a year-on-year growth for the Wii is rare these days, and so it was a good month. Unfortunately, DS sales dropped rather alarmingly again, that’s 58% and now 39% drops in sales, but this was up against the release of the DSi last year, and so it’s somewhat understandable. Nintendo will hope the 3DS will be the next must have console.

Speaking of Move, Kinect and the 3DS, I’ve just put up a poll asking which of these interest you the most – you can vote in it here.

Onto software sales now. As expected, Red Dead Redemption was top, with the Xbox 360 version not quite outselling the PS3 version by 2:1, but the days where the number of Xbox 360 consoles sold had a 2:1 margin over the PS3 are also gone as well (it’s now 1.62 to 1, which stacks up quite neatly to RDR’s 1.66 to 1 sales ratio for the Xbox 360 version). And as I noted last month, Super Mario Galaxy 2 also ranked in the top 10, at a high 3rd place too, just a few thousand units shy of 2nd place. This was one of three Wii titles in the top 10, the other two being the usuals (Wii Fit Plus and New Super Mario Bros.). The Xbox 360 did one better with 4 titles in the top 10, the exclusive Alan Wake as expected (but did poorly than I think what Microsoft would have wanted for such a hyped up game). The PS3 had two titles, including RDR and the multi-platform UFC 2010: Undisputed, which went close to outselling the Xbox 360 version of the same game. But without full figures for all the top 10 software sales, there’s no other analysis that I can provide, such as overall market share, but it would be safe to say that the Xbox 360 led the way, with the Wii in second place, and the PS3 in third.

Here’s the complete list of the top 10 software sales:

1. Red Dead Redemption (Xbox 360, Take-Two) – 945,900
2. Red Dead Redemption (PS3, Take-Two) – 567,100
3. Super Mario Galaxy 2 (Wii, Nintendo) – 563,900
4. UFC 2010: Undisputed (Xbox 360, THQ) – 221,200
5. UFC 2010: Undisputed (PS3, THQ) – 192,300
6. Wii Fit Plus w/Balance Board (Wii, Nintendo)
7. New Super Mario Bros. Wii (Wii, Nintendo)
8. Alan Wake (Xbox 360, Microsoft)
9. Pokemon SoulSilver (DS, Nintendo)
10. Skate 3 (Xbox 360, EA)

It’s time to make my usual predictions. With the PS3 stock shortage crisis over, PS3 sales should rise. The Xbox 360 would otherwise have been relegated to third place amongst the home consoles, but the new “slim” Elite may save the day, and maybe even sell enough to keep it above the PS3. I keep on expecting either the PS3 or Xbox 360 to outsell the Wii, but it hasn’t happened very often, and June is probably the same, although it has a greater chance than previous months. Not a huge month for new game releases though, so RDR may remain in the charts, with Super Mario Galaxy keeping up sales and possibly stealing a march on the RDR games.

See you next month (or sooner, if NPD don’t again delay the stats).