The great server migration of 2018 has started. Due to circumstances beyond my control, we need to move all of our sites to new servers, all at once, and so things are a bit hectic around here. I guess a server upgrade was long overdue, and so the move is coming at a good time, but as anyone who has been involved in migrating data from one system to another, you’ll know of its frustrations (and many, many potential pitfalls). So if you find parts of the site not working or acting a bit weird, don’t stress, we’re working on it!
It was a light news week again, although that would be because I was too busy to really notice what was going on. Either way, let’s get through this quickly so I can get back to more server shenanigans.
What I did notice was how much Netflix (or video streaming in general) I was watching in the background during the many boring hours of a typical server migration. And it isn’t just me. Netflix use may not account for as much as 15% of global downstream traffic, and up to 40% during peak times on certain networks. I know that video, especially 4K video, is a bandwidth hog, but for one single platform to use so much bandwidth, it’s still quite an amazing thing.
In a perfect world, and by perfect I mean if everybody had access to affordable ultra high speed (100+Mbps) internet connections, then this use would actually be a lot more since Netflix’s 4K streams are still very much compromises in terms of quality. This is why Ultra HD Blu-ray still has a place despite the move away from physical media, because it is still the most reliable way to deliver the sometimes 100GB worth of digital data into people’s homes.
Competition is always a good thing, but while Netflix has some, it’s clear that they’re nowhere near being able to be a threat to them just yet. Amazon Prime came closest in terms of global downstream bandwidth use, but Netflix was still more than 4 times bigger (Hulu was even smaller). But Netflix’s biggest threat may yet to materialise in the form of Disney Streaming. With Disney absorbing Fox, the combined might of these two studios could allow them to create a streaming product that has a huge backlog of titles, along with a huge list of original productions that can fully exploit Disney and Fox’s owned franchises. From the very limited information we have about its streaming product, we already know that a Marvel series based on ‘Loki’ is in the works, along with another one for the ‘Scarlet Witch’. There’s a new Muppets series too, another one based on Monsters, Inc., and two Star Wars series including $100 million live action series ‘The Mandalorian’. And don’t forget that Disney, via Fox, will now own a huge chunk of Hulu too, and there will be some kind of “synergy” (I hate myself) between it and Disney’s so far unnamed streaming product.
Exciting times for streaming, that’s for sure.
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That’s it for the week, short I know. Probably won’t get much better next week, but one thing is for sure – I’ll have watched more Netflix (and Stan)!