Just in case anyone needed to be convinced of the phenomenal success of DVDs, here's a
piece of news that will do the job.
McDonald's stores in Denver are planning to introduce DVD rental kiosks in it's stores. Store patrons will be able to rent from the 30 or 40 discs each kiosk will carry. Prices start at $1 per night, without membership or late fees. Once the rental fee reaches $25 (over 25 days of rental), the customer gets to keep the rented DVD. An ATM like machine, called Rebox machines, can hold 100 to 350 DVDs and customers can pay using a credit card.
Another interesting statistic mentioned in the article is that by 2007, 80 percent of all households in the United States will have at least one DVD player. Very few other consumer electronic product can have the same sort of reach that DVDs will have, and it's no surprise McDonald's is trying to cash in.
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