Steve Nickerson, SVP of market management for Warner, had said several weeks ago that Warner would be releasing a series of “hybrid†discs to ease the transition among consumers from standard to high-def DVD.
“Purchasing a disc now in this format gives consumers the greatest flexibility in viewing options: If they own an HD DVD player, they’ll get all the benefits of HD DVD,†Nickerson said. “If they’re considering a future purchase of an HD DVD player, they can still enjoy the movie [on their existing DVD player] until they upgrade.â€
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