Sony Computer Entertainment's Ken Kutaragi says that when one considers the price of the PS3, one must think of a fine dinner, not a cafeteria meal, according to comments translated from Japanese media site, IT Media.
Thus for Kutaragi, saying that the PS3 is "probably too cheap" is a coy way of saying that gamers just don't yet know how much they'll be getting for their money. And in a sense, he may be right. By most estimations, the Blu-ray drive in the PS3 is its best stage trick, allowing the console to serve both as a gaming device and a next-generation Blu-ray movie player. But that strategy isn't without its problems, because the PS3 will be launching within months of the Blu-ray launch itself (which is scheduled for this June after another delay). At the moment, all things Blu-ray (and HD DVD, for that matter) have "early adopter" written all over them, with high prices in tow. While the PS3 will certainly sell, it may be more than a year until Blu-ray itself has any significant appeal to Joe Consumeropoulos. And even then, there are concerns. Kaz Hirai, CEO of Sony Computer Entertainment of America, downplayed the importance of HDMI for Blu-ray playback, hoping to paint the lower-end US$499 unit as a deal. This could be a dangerous tactic, however, because HDMI is likely to be far more important in coming years.
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