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Consumers benefit from a relationship between AMD and DivX because video playback, higher quality imaging, and vector graphics are all "DivX Certified," ensuring the processor has gone through a testing routine to ensure the CPU works as well as possible.

To date, AMD has shipped almost 250 million AMD Imageon processors used in consumer handheld devices. Phones with the AMD Imageon A250 application processor are expected before the end of the year.