Sony is running a "buy a TV, get a free PS3" offer on selected models from its Bravia line in Australia. (Hopefully the US will follow suit...)
Most of the TVs in the promotion are full 1080p models, which make them ideal for pairing up to a PS3 for games or Blu-ray movies.
After losing $3 billion in the last 2 years on the PS3, this move by Sony really surprised me.