There is nothing worse than getting a shiny new LCD/Plasma, bringing it home, then setting up only to find there is a stuck pixel messing up the glorious picture quality. Now there is something you can do before you box it all up and head back to the store. Massage it away!
Place your finger behind a soft cloth and press down moderately on the afflicted area while powering the screen off and on, and presto-zappo, goodbye little red dot of death.