Right now, its looks very likely that Sony will cut the price of the PS3 by April. Sony has not confirmed this rumor as of yet but, it makes since why they won't. Why buy one now when you know the price will go down shortly.
All in the same breath, Sony has to do something to turn the PS# campaign around. I don't understand how a price cut would be beneficial cause Sony looses money on each PS3 sold for the price they are now.
I am not sure if they can afford to lose an additional $100 on top of what they are already losing.