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Having Freesat built-in means users who have access to a satellite dish can enjoy subscription-free hi-def content without the need for a set-top box.

The TVs features TruMotion 100Hz, a Dynamic Contrast Ratio of 50,000:1 and 24p Real Cinema.  The LF7700 range is also one of the most environmentally friendly from LG, as power consumption has been reduced by 69%.

The energy consumption reduction is due to it automatically adjusting the screen's settings depending on the light in the room.