In November of 2008, Blockbuster released a broadband set-top box that allowed users to watch video-on-demand (VOD) movies from the Internet on their television.
The MediaPoint player, manufactured by 2Wire, is available for free with the advance rental of 25 first-run movies and TV shows for $99.
Blockbuster Online through May 22 is offering users of Blockbuster On-Demand (previously Movielink) 25% off their first movie or TV show rental download in hopes of taking the lead (from Netflix) in the "digital delivery" market.