Once again a rumor is floating around that Sony's PS3 will receive a $100 price cut this August just before the release of EA Sports "Madden" football game.
“The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s),” added Bhatia.
If this comes to be true, consumers can look for other price cuts coming from Microsoft on their XBOX 360 console and Nintendo's Wii console. Only time will tell...