The BDA 3D Task Force says Blu-ray discs, given their high bit rates and disc capacity, are “simply the best available platform for bringing 3D into the home.”
The “Blu-ray 3D” spec will deliver full HD 1080p resolution to BOTH EYES, and display on any compatible 3D display no matter the screen technology (Still need special 3D glasses though).
The Blu-ray 3D video still incorporates the H.264 codec called Multiview Video Coding (MVC) to deliver stereoscopic 3D images, which is backward compatible and surprisingly only uses about 50% more data than equivalent 2D media.