Sony isn’t stopping at just 3D TV along with peripherals such as Blu-Ray players and PS3’s though, its now rumored that they are working on 3D DSLR and point and shoot cameras.
An image was leaked out that shows a number of devices using the technology including Cybershot P&S cameras as well as Sony Alpha cameras but, it is still unclear at the moment how they will actually function.
I doubt we will see two separate lenses which is a common approach in point and shoot cameras using 3D, but perhaps a split lens will be used to capture images on to dual sensors to give a 3D effect.