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Panasonic will be first company with a full Blu-ray 3D Advanced Authoring Center that has opened at Panasonic's R&D facility where studios and filmmakers will have the ability to author and encode interactive content for Blu-ray 3D from start to finish.

The first Blu-ray 3D hardware is not expected to arrive in stores until this summer but, thanks to this facility Blu-ray 3D discs will be available as early as this spring.