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Best Buy will launch its online movie/TV show service later this month in a noble attempt to combat Apple iTunes and Amazon's Video On Demand service.

The service from Best Buy wil be called CinemaNow (original I know) and is part of a partnership with Sonic Solutions.  The service will be bundled with the sell of LG Blu-ray players and expand to other Web-enabled electronics. 

(FYI...Best Buy now owns the rights to the CinemaNow trademark)