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An analysis firm providing realtime data on shopping insights has revealed that the Xbox One outsold all others consoles combined, including the PS4, for the crucial Black Friday sales period.

The company, Infoscout, based their findings on self submitted shopping receipts for purchases during Black Friday. From over 180,000 receipts that the company received from purchases made at all major brick & mortar stores, including Walmart, Target, Best Buy, GameStop, RadioShack, and others, the company was able to surmise that 53% of consoles sold during the sales were Xbox One consoles.

This beat the PS4, at 31%, and the Xbox 360, Wii U and PS3 at 9%, 6% and 1% respectively.

When asked what was the motivation behind these purchasing choices, 71% of Xbox One purchasers said that pricing as a major influence on their purchasing decision. Microsoft has been very aggressive during this holiday shopping period, with discounts from $50 to $150 on all Xbox One consoles and bundles sold during this period (making the console cheaper than the competing PS4).

This holidays sales period is particularly important for the Xbox One, as the console as been lagging behind the PS4 steadily over the last year and crucial ground has been lost, mostly due to the PS4's aggressive release pricing ($100 cheaper than the cheapest Xbox One bundle at launch). Microsoft re-packaged the Xbox One to remove the Kinect device to achieve price parity with the PS4 earlier this year, but the special holidays discount promotion appears to have worked in the company's favor to earn back some lost market share.